Delay of gratification refers to the ability to put off the receipt of a reward in order to gain a better reward later.
http://tweenparenting.about.com/od/behaviordiscipline/a/Delay-of-Gratification.htm
While reading the marshmallow article it states that some people respond to delayed gratification better than others. That's really just the way it is depending on how certain people are. All people are different. Delayed Gratification improves from the beginning of your childhood, through adolescence. In the marshmallow article the 4 year olds were told that if they wait 15 minutes and not eat the marshmallow then they would be rewarded with a second one. Some of the kids waited while the other ones didn't even wait 30 seconds. It's their brain that didn't respond well with delayed gratification because they couldn't wait. Delayed gratification can be tested as well with college students but maybe in a different way. They don't have to be rewarded with candy but maybe with dinner or better grades. Some people are different with the way they respond to delayed gratification. Statistics show that people who respond better with it are the ones who end up more successful.
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